Personal Selling and Qualities of Top Sales People
In sales there is a lot of function for sales Rep ,but good sales rep should focus their effort in their most important tasks like finding lead , qualify them ,find there need, closing the sales and get the purchase order .
Personal selling has two types of objectives:
Common Objectives of Personal Selling is
- To serve the existing customers
- To search out and get new customers
- To keep customers informed of changes in the product line
- To provide technical advice and assistance to customers
- To provide advice and assistance to middlemen whenever needed
- To collect and report market information on significant matters to company management
- To obtain a specified sales volume
- To secure and retain a specified share of the market
This will turn to specific Duties of a Salesperson he Must satisfy customers; Must maintain relations with customers; Must assist the customers to make good selection; Must develop a good will for the company and the products; Must have cooperative attitude and Has to take periodic inventory of the stocks.
The above objective and duties will give us idea about the Qualities of a successful Salesperson which will be as below
Establishing good relationship with a variety of people; Learning quickly; Planning and efficiently managing time and efforts; Working hard to achieve long-term goals; Communicating clearly both in speech and in writing; Producing constantly both in quality and quantity ,Possessing and living up to high moral standards that enable people to admire, respect and trust him/her. and this the thing that you should look for in the stage of selection and recruitments.